A few years ago, a UGG called "snow and Dunk sb shoes from china fashionable boots suddenly. This has been critical of fashionable personage is sharp, "ugly" in the history of the shoes, no large-scale advertisement and strong marketing support, but the global manufacturing in recent years popular agitation of overwhelming, it appeared in the street and the high frequency of fashion magazine that was extremely against top fashion brand also had to let it become more proficient in one's profession, on T stage, It Deckers manufacturers of America UGG brands outdoor companies in Australia, more than 50% of consecutive years sales growth has become a new fashion of legend. These two years, which UGG detonated popular agitation of China, also scraped at Beijing xidan, such people were gathered sanlitun tide place, while you will encounter dozens of double UGG, many carrying UGG bags, and the girl shuttle to UGG that has been involved in the large consumer groups of. A pair of "ugly" in the history of how the fish can become boots tide over the love, how will the market it detonated to incredible boiling point?
UGG is meant to UglyBoots (ugly shoes), the snow boots like hairy feet up after the sheep, simple sewing thick stupid, but very light warm. In Deckers company bought UGGAustralia brand, it mainly aimed at a beauty is not so exquisite subdivision crowd -- surfing enthusiasts. UGGAustralia brand founder Brian. Smith in Perth, Australia surfing resort in many surfers will be found in the local small factories were UGG production, not only Wholesale nike dunk sb comfortable warmth, thick wool can quickly absorb moisture, keep the feet dry. Hence, he in California UGGAustralia brand, creating a functional brand in the small scope popularity among surfers. In 1998, Smith will UGGAustralia brand Deckers sold. In the wake of the latter with exquisite, it must be A material (Australia) and the wool level comfortable foot feeling, UGG can break professional market barriers are more consumers.
The traditional advertising, promotion mode - in fashion magazines and shows, attract consumers to buy - to counter UGG obviously doesn't work, this looks ugly stupid and difficult tie-in shoes to vogue in the circle of FaYan opinion leaders. So, Deckers turn to persuade the vogue "lighthouse" -- another star. They try to be a pair of UGG as a gift to the beach for the guards were paparazzi madness of the actress after clap Pamela Anderson and prudent to attach a pair of shoes to Anderson UGG daughter. Comfortable foot feeling UGG first to make small Anderson feet, in order to and daughter, Anderson is tie-in parent to wear a UGG. Its outstanding features and comfort from impressed Anderson, people from BaGuaTu frequently in the filming site featuring saw Anderson, and began to wear it when the hot actress puzzled why so favour Women shoes this pair of boots odd.